Kitzbühel

Tourism & Destination

( Brand Activation, Product Development, Shop Guide )

Kitzbühel Tourismus

Kitzbühel, Austria

2025

Intro

We developed a concept for Kitzbühel Tourism that brings the new brand world to life through products, partnerships and experiences. The goal was to turn a widely discussed rebranding into a brand that people would genuinely want to wear.

Challenges

1. Brand Activiation
In our concept, it was products, collaborations and experiences that made the new brand relevant to everyday life rather than just a visible logo.

2. Merchandise
The aim was to capture the spirit of Kitzbühel in a range of exclusive, desirable products with a rebellious edge.

3. Collaboration Guide
Our concept involved creating a strategic curatorial framework that aligns partners, products, materials and collaborations with the brand’s values and positioning.

Outcome

We developed the House of Kitzbühel concept for Kitzbühel Tourism as a strategic foundation for merchandise, purchasing and collaborations. Together with specialist partners in interior design, architecture and e-commerce, we created a brand book that curates products, materials, partners and the brand’s overall mindset. This brought the new identity to life through high-quality regional statements, shaping a brand that both locals and visitors are proud to wear.

The Streif embodies courage, independence and a drive to push boundaries. We captured this spirit in a brand concept and merchandise collection that reflects the unmistakable personality of Kitzbühel Tourism.