Brand Strategy & Design
Build your brand
from within.
What we build on
Experience Drives Progress
We combine entrepreneurial thinking with cultural sensitivity and strategic precision.
3
Generations
For three generations, we have continued to develop our entrepreneurial mindset, design expertise, and passion for brands.
20+
Specialists. One Powerful Network.
Our Circle of Competence unites international expertise across strategy, design, transformation, and communication to deliver solutions tailored to each challenge.
50+
Years of Experience
Our history combines retail expertise, international design brands, and a keen understanding of people, quality, and sustainable brand growth.
5K+
International Sources
We combine our market expertise with international research, trend data, and case studies to deliver relevant insights and confident strategic decisions.
What Sets Us Apart
We bring together business understanding, cultural foresight, and design precision to create brands that provide direction, express character, and make a lasting impact.
Our WHY
We believe that at the heart of every brand lies a unique strength. When it is understood, expressed, and brought to life, it can become a powerful force for growth, relevance, and connection.
Our HOW
We listen, ask the right questions, analyse, and bring things into focus. Together, we turn potential into well-defined strategies, authentic identities, and meaningful experiences.
Our WHAT
We develop brand strategies, create brand identities and establish corporate design systems. By combining our clients’ ambitions with our own ideas, we create strong, consistent brand experiences that cover everything from strategic positioning to visual expression.
Strategic Positioning
We outline what a brand stands for, who it is targeting, and what sets it apart from the competition. A clear positioning creates lasting relevance and a stronger market presence.
Trends & Consumer Insights
We observe markets. We observe people. We observe cultural shifts. We turn our insights into a strategic direction for brands.
Brand Audit & Benchmarking
We examine how brands perform. We look at how they rank in relation to their market, competitors, audiences, touchpoints, and opportunities to stand apart.
Corporate Design
Wir entwickeln visuelle Identitäten, die Marken unverwechselbar machen und über alle Anwendungen hinweg konsistent auftreten.
Creative Direction
Wir schaffen die kreative Leitidee eines Projekts und übersetzen diese in eine visuelle Richtung. Bildsprache, Kommunikation, Gestaltung und Atmosphäre.
Packaging
Verpackungen, die Marken sichtbar machen, Produkte verständlich inszenieren und am Point of Sale zum wirkungsvollen Nutzererlebnis werden.
Editorial Design
Von Print bis Digital: Editorial Design gibt Inhalten Struktur, schafft visuelle Orientierung und sorgt für einen klaren Rhythmus.
Brand Experience
Wir schaffen Markenerlebnisse, die über digitale, physische und kommunikative Berührungspunkte hinausgehen.
Corporate Design
We shape visual identities that help brands stand out and remain consistent across all channels and formats.
Creative Direction
We develop the central idea of a concept and translate it into a visual direction, incorporating imagery, communication, design and atmosphere.
Packaging
Our packaging brings brands to the forefront, makes products easy to understand and creates a meaningful impact at the point of sale.
Editorial Design
Editorial design provides structure for content, creates visual clarity and establishes a recognisable rhythm, from print to digital.
Brand Experience
We build brand experiences that go beyond individual touchpoints by unifying digital, physical and communication channels.
In our clients' words
Karl Fahrner
For La Contura, Design Network took real estate communication far beyond convention. They created a unique brand world that was bold and distinctive, and developed with great precision from the project's core essence. Their empathy, understanding and ability to take our ideas further made all the difference.
Stefan Sagmeister
Many thanks! It was great fun spending the day with you last week. Your fresh perspective and approach were truly inspiring! Here's to many more exciting collaborations! Best wishes from 14th Street, New York.
Anton Meyer
Design Network guided us through an intensive strategic process, helping us to gain a clearer understanding of our company and its position. Through workshops, analysis and shared reflection, we developed a strategy that gives us internal clarity and strengthens our brand.
Natalie Marinell
Working with Design Network was about more than just creating a new look. It helped us to develop a deeper understanding of our brand. The process felt personalised, focused and inspiring, and the end result reflects our identity in every detail.
Matthäus Stern
Design Network recognised that the best approach was not to start from scratch, but to build on the strengths of our brand: its history, standards and values. The team quickly grasped our identity and created a solution with great sensitivity—one that feels authentic to both our brand and our people.
Johannes Spatzenegger
Design Network combines inspiring collaboration with a strong personal approach and in-depth sector expertise. The team has a remarkable passion for questioning what has always been done and examining the future value of our businesses from new perspectives. They excel at exploring challenges thoroughly and transforming insights into clear, actionable strategies.
Let's talk!