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Our Services

As a branding studio specializing in brand strategy, brand design, and corporate design, we help companies establish clear positioning and develop a tangible, cohesive brand presence.

Design Network designers developing packaging design and brand applications for Kitzbühel Tourism.

Combining strategy and design, we develop brands that drive industries forward and remain relevant over time.

Our Expertise

What we do for brands

Brand Strategy

We analyse markets, human behaviour and cultural change, combining these insights with the core values of an organisation. The result is a solid foundation on which to build positioning, identity, growth and sustainable branding.

Portrait of Lorenz Kilga, founder of Design Network, in the Innsbruck studio.

Brand Design

We bring strategy to life through visual identities, verbal expression, coherent brand systems, and meaningful experiences. This creates memorable brands with a strong character and a consistent presence across digital, print, and space.

Design Network team developing a color palette using RAL color fans and brand materials.
Design Network workshop on brand strategy and the strategic positioning of a brand.

Brand Strategy

Wir betrachten Märkte, Menschen und kulturelle Entwicklungen und verbinden diese Perspektive mit dem, was ein Unternehmen im Innersten prägt. So entsteht ein klares Fundament für Positionierung, Identität, Wachstum und langfristige Markenführung.

Leistungen von Design Network
Leistungen von Design Network

Brand Design

Wir übersetzen Strategie in visuelle Identität, Sprache, Systeme und Erlebnisse. So entstehen Markenauftritte, die Charakter sichtbar machen, Wiedererkennung schaffen und über digitale, analoge und räumliche Touchpoints hinweg funktionieren.

Things We Do

Strategic Positionierung

We sharpen a brand’s purpose, relevance, and competitive advantage. A clear brand positioning provides direction and informs future decisions.

Trends & Consumer Insights

We monitor market trends, people, and cultural shifts, and transform these observations into a strategic direction for brands.

Brand Audit & Benchmarking

We analyse how a brand performs across its market environment, competitive landscape, audiences, touchpoints, and its potential to stand out.

Corporate Design

We create visual identities that clearly and consistently express a brand’s character across all formats and channels.

Creative Direction

We establish the creative vision for a project and bring it to life through visual language, communication, design, and atmosphere.

Packaging

We design eye-catching packaging that showcases brands, clearly communicates products, and makes an impact at the point of sale.

Editorial Design

Editorial design transforms information into a visual journey. It brings order to content, rhythm to communication, and clarity to every format, from printed pages to digital screens.

Brand Experience

We create connected experiences for brands across various touchpoints, making the brand tangible wherever people encounter it.

OUR
STUDIO OUR STORY
OUR TEAM

Insights into the Design Network studio in Innsbruck—from brand strategy to visual design.
Insights into the Design Network studio in Innsbruck—from brand strategy to visual design.
Insights into the Design Network studio in Innsbruck—from brand strategy to visual design.
Insights into the Design Network studio in Innsbruck—from brand strategy to visual design.
Insights into the Design Network studio in Innsbruck—from brand strategy to visual design.
Insights into the Design Network studio in Innsbruck—from brand strategy to visual design.

[ Kitzbühel ]

Positioning, Brand Activation, Customer Experience

Tourism & Destination

[ Vaora ]

Naming, Corporate Design, Brand Experience

Finance & Consulting

[ Mayerhofer ]

Positioning, Brand Audit, Organisational Development

Interior & Living

[ Pink Lobster ]

Brand Narrative, Corporate Identity, Brand System

Food & Beverage, Lifestyle

[ Egetemeier ]

Brand Management, Creative Direction, Design Management

Interior & Architecture

[ Hans Frauenschuh ]

Positioning, Brand Identity, Digital Experience

Fashion & Craft

[ Die Presse ]

Benchmarking, Stakeholder Mapping, Value Proposition

Media & Publishing

[ Corthea ]

Benchmarking, Target Group Analysis, Value Proposition

Health & Longevity

[ OFA ]

Project Identity, Brand Love, Cross Collaboration

Real Estate

[ Anton Meyer ]

Organisational Development, Positioning, Customer Journey

Interior & Living

[ Service & More ]

Future Strategies, Brand Management, Transformation & Innovation

Retail & Trade

[ F/List Residence ]

Market Insights, Value Proposition, Business Development

Yachting, Aviation, Residential

[ Hotel Innsbruck ] 

Subbrand, Corporate Design, Wayfinding

Hospitality, Hotel

[ Johanson Design ]

Market Research, Stakeholder Analysis, Market Development

Furniture Industry

Designer working with brand materials at the Design Network studio in Innsbruck.

Q&A

Great projects rarely emerge from quick answers, but from asking the right questions. Branding begins with clarity. Here, we answer key questions about brand strategy, brand design, rebranding, process and collaboration. Clear, concisely and based on our daily work experience.

  • Branding makes visible what a company stands for. It brings together brand strategy, corporate design and brand experience to create a clear, distinctive and recognizable presence.

  • When companies, markets or target audiences change. Branding provides direction, sharpens positioning and supports growth, succession or the development of new business areas.

  • We begin with analysis, conversations and workshops. From there, we develop the positioning, brand strategy and a brand presence that works from the inside out.

  • That depends on the objectives, scope and starting point. After an initial conversation, we prepare a clear project proposal outlining the services and budget range.

  • With getting to know each other by an introductory meeting. We take the time to understand the company, its goals and its potential, and use this as the basis for defining the next meaningful steps.

  • We work across industries, with particular experience in interior design, architecture, tourism, hospitality, real estate, lifestyle and family-owned businesses.

  • Brand strategy defines positioning, target audiences, differentiation and brand management. It provides the foundation for communication, decision-making and sustainable growth.

  • Brand design translates strategy into corporate design, language and touchpoints. The result is a consistent brand presence with recognition and character.

  • When the brand and the company no longer align. Rebranding creates clarity during periods of growth, succession, entry into new markets or changing requirements.

  • Yes. From Innsbruck, we work with companies in Austria, Germany, Switzerland and international markets.

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