La Contura

Real Estate

( Visual Identity, Editorial Design, Illustration )

OFA GROUP

Innsbruck, Austria

2025

Intro

We created La Contura as a distinctive real estate brand for OFA, combining architecture, urban gardening and contemporary living. Custom-illustrated brand elements give it a distinctive presence across all touchpoints. The high-quality sales brochure, which features detachable floor plans, brings together visual refinement and practical support for the sales process.

Challenges

1. Project Identity
The challenge was to translate the architecture, location, and underlying vision into a strong project identity with a clear position in the property market.

2. Brand Love
Our goal was to incorporate the construction phase into the brand experience, transforming the waiting period into a sense of anticipation through carefully designed activities.

3. Cross Collaboration
Rather than treating urban gardening as merely a visual theme, we incorporated it into the project by working with local partners and actively developing initiatives.

Outcome

We developed La Contura as a well-positioned property brand with a distinctive visual identity. A series of brand activations, including an elaborately designed sales brochure, a demolition event, branded merchandise and an urban gardening project with a local farmer, brought the development to life before construction had even begun. Together, these activities generated excitement, fostered a sense of community and established the project's identity within the real estate landscape.

Nestled between alpine serenity and untamed urban energy, La Contura offers homes with a unique character, shaped by architecture, nature, and shared living spaces. It is a place of rich interplay between privacy and connection.