Mayerhofer
Mayerhofer
Interior & Living
( Positioning, Corporate Design, Brand Experience )
Mayerhofer GmbH
Stuhlfelden, Austria
2025
Intro
We led a two-year transformation for Georg Mayerhofer GmbH, redefining the family-owned interior business from Stuhlfelden across strategy, visual identity, and space. Drawing on precise craftsmanship and a carefully curated design approach based on the core idea of Raum • Gefühl, we created a brand system that connects heritage, character and brand experience.
Challenges
1. Positioning and Brand Architecture
Our task was to strengthen Mayerhofer’s position as a leading interior partner in the Alpine region. To create clarity around the company’s offerings, we defined three distinct core areas: LOFT for the showroom, LAB for interior architecture, and FACTORY for production.
2. Corporate Design
Building on the strategic process and a series of extensive workshops that shaped the company’s internal realignment, we developed a modern corporate design that clearly communicates Mayerhofer’s values, quality, and expertise.
3. Brand Experience
A key objective was to ensure a consistent brand experience across digital and physical touchpoints, something that was to be applied to everything from the website to the showroom.
Outcome
Mayerhofer’s strategic and creative positioning formed the basis of a unified brand system, connecting identity, offerings and experiences. The brand architecture provides direction, translating the three areas of expertise into a clear visual narrative. This logic was brought to life digitally through the website and continued in the new physical location and showroom. The brand design's soft, rounded and approachable visual language was consistently carried into the interior architecture, creating a seamless experience across online and offline touchpoints. Even the custom-made door handles reference the visual elements of LAB, LOFT and FACTORY, extending the brand experience to the finest detail.
A clearly defined brand presence where strategy, visual identity and spatial experience blend seamlessly. This approach brings greater focus to the brand, communicates the company’s expertise, and positions Mayerhofer confidently for the future.
