Vaora
Vaora
Finance & Consulting
( Naming, Corporate Design, Brand Experience )
Vaora Steuerberatung
Innsbruck, Austria
2025
Intro
For Vaora an Innsbruck based accounting firm, we transformed over 50 years of expertise into a contemporary brand identity. This holistic rebranding gives the long-established Tyrolean tax consultancy a clear, trustworthy and forward-looking presence.
Challenges
1. Naming
Our objective was to develop a unique name that would strengthen the firm’s future positioning and highlight its value-creating approach.
2. Corporate Design
At the heart of the project lies a visual identity that conveys trust, competence and empathy with precision and a contemporary feel.
3. Brand Experience
It was essential to make the brand tangible in both the digital and physical spaces, from the website to the new office location.
Outcome
We created a comprehensive brand relaunch for Vaora, covering everything from strategy and positioning to naming, corporate design, digital experience and the brand environment at its new premises. The new identity combines professional expertise, empathy, clarity, and a modern consulting approach. It gives the team a stronger sense of direction, reinforces the company culture and ensures a consistent brand experience at every touchpoint.
Experience drives Progress: Vaora transforms decades of tax expertise into a contemporary consulting culture — personal, accessible, and forward-thinking. The new brand expresses this promise consistently across all touchpoints.
