Wesora
Wesora
Fashion & Lifestyle
( Corporate Design, Packaging, Brand in Space )
WESORA GmbH
Ellmau, Austria
2024
Intro
We shaped a vibrant brand world for Wesora, a young fashion and lifestyle start-up that combines functionality, colourful design and a joyful outlook on life. Starting with a clear brand vision, we created an identity that unites products, packaging and spaces to create one vivid brand experience.
Challenges
1. Corporate Design
The challenge was to capture the positive energy, creativity and individuality of Wesora’s products and the people behind them in a compelling visual identity.
2. Packaging
The packaging had to convey both the quality of the product and the brand's personality, ensuring a fun experience from the moment of initial contact to unboxing the product.
3. Brand in Space
A key milestone was the opening of the Wesora pop-up store in our studio. This was the first time that customers could experience the brand directly and test it in a spatial and commercial context.
Outcome
We developed a complete corporate design for Wesora (short for we slide on rainbows) and brought the brand to life through packaging and physical spaces. Colours, typography and graphic elements come together to create a vibrant identity that combines functionality with a sense of joy. Our studio hosted the first Wesora pop-up store, enabling the brand to trial its designs, products, and direct-to-customer experience in a live retail environment and gather valuable feedback for its next stage of growth.
Light, colourful and full of movement: Wesora is a brand that brings positive energy to everyday life, transforming functionality into a vibrant way of living.
