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Design Direction

Design as an
accurate source
of inspiration.

That's

Design Direction

To stay ahead, it is important to understand long lasting effects and changes that will happen to the market – with or without you.  We at Design Network look beyond the usual to inspire companies with tailored insights that will matter. To do so we not only study the current landscape of the furniture industry, but also look at behavioral changes across industries, conduct studies to better understand user habits and just walk the word with open eyes. With that we are able to create an accurate and feasible roadmap, based on real, useful and understandable insights. Helping brands to take the right decision when it comes to future directions that can be done, help them grow, and at the end make them an even better brand for their clients.

01

Trend & consumer intelligence

There is a huge difference between what is fashion and what is a trend. We look at it from a holistic perspective and forecast trends that will happen in the future. Helping you to be mor accurate in your strategic directions. To do so we analyze emerging trends, consumer needs, human behavior, and how different drivers effect consumption. Answering questions like: How we see the world, why we see it in that way, what is happening today, and how this information will affect transforming the future paradigms. In all that complexity we help you to better understand facts and how to transform them into innovative actions for your company and your clients:

Trend Reports Trade & Consumer Analyses Talks & Workshops

02

Design Direction

For us design is everything, and for most of our clients it is the same thing. But there are so many more questions reaching beyond the matter of design: What is your product market fit? What is the right time to launch your innovation? What are the right and accurate color selection to start inspiring your clients? We help you to answer the above questions. Guiding you step by step towards a successful market approach of your product or service:

Design Strategy Inspirational Studies Market Integrations

03

Creative Direction

Sometimes it is good to have someone next to you who can understand the big picture of your creative journey. Beside our design agency offering we accompany brands through their crea-tive decision-making process. Built up on our trend and consumer intelligence we align our cli-ent’s creative vision with what is understood by the market and its consumers. Thus, not only creating beautiful communication, but making our clients message understandable to stakehold-ers. Aligning values, creative assets, and the right way to communicate, internally and externally:

Brand Development Visual Guidance Creative Direction

04

Material research & innovation

Materials as such are maybe the most important heading to evaluate the general quality of a cer-tain product. As overall a material or a specific color allows a brand to communicate what proce-dures, approaches, designs, and treatment has been carried out during the manufacturing pro-cess. Setting you apart for competition and challenging innovations. Together with our clients we explore specific colors and textures that can create a unique design language. Resulting in a tangible selection of colors, materials, and fabrics, which not only look beautiful but also respect consumers needs:

Color & Material Consulting Color & Material Selection 

05

Benchmark Studies

With our benchmark studies we measure and compare our clients offering against a baseline study, which are individually defined for each project. Starting from a simple product portfolio comparison all the way to general market landscapes. Generating a better understanding of how the industry is developing today and in which directions other players are working. Don’t get us wrong, we do not only measure your performance against your competitors, but we look at the bigger picture to better understand what makes your offering unique. Identifying a specific mar-ket direction that can be implemented and understood by key stakeholders and consumers:

Market Package Retail Check Competitive Review

Design Network Flying Object: Orbit
More than ever, retail faces an increasing rate of change. Globalisation and innovation create new expectations for customers and increase competition. That’s why we find and support a complementary strategy for furniture brands and retails, dealing with transformational changes and trends. Simplifying aesthetic and functional requirements set by global trends.
Design Network Flying Object: Hourglass

why

we do
what we do

Large trends are about people and sustainable changes. For us, design equals functionality, originality and sustainability. That’s why our team looks at human behaviour and long lasting changes when setting the right future direction. Everything else, we believe is fashion –  simply following Verner Panton’s statement: “one sits more comfortably on a colour that one likes”.

get in touch
Hi, Design Network!

Lorenz Kilga l.kilga@designnetwork.at +43 664 4615418

Design Network: Lorenz Kilga
Sag Hallo! Say Hi!